Xiaomi overtakes Samsung to take high spot in European telephone shipments in Q2 2021

Chinese language smartphone maker Xiaomi is constant to put up strong development. After overtaking Apple because the quantity two smartphone vendor on the earth within the second quarter of 2021, it’s now grow to be the highest vendor in Europe for the primary time, based on new figures from Technique Analytics.

Xiaomi overtook Samsung to take the highest spot in Europe, with 12.7 million telephones shipped in Q2, up 67.1 p.c year-on-year. Samsung’s shipments fell 7 p.c in that very same interval to 12 million items, although the Korean firm stays the world’s largest telephone vendor.

General smartphone shipments in Europe elevated in 2021 due to post-COVID restoration, say Technique Analytics’ researchers, with Apple additionally exhibiting first rate development. The iPhone maker was up 15.7 p.c in comparison with 2021 due to sturdy curiosity within the iPhone 12.

Smartphone cargo figures for Europe within the second quarter of 2021.
Picture: Technique Analytics

Xiaomi’s deal with worth, although, appears to have helped broaden its enchantment in Europe. “Xiaomi has seen nice success in Russia, Ukraine, Spain and Italy amongst others and located clients anticipating its Mi and Redmi sequence of characteristic wealthy, worth smartphones,” stated Boris Metodiev, affiliate director at Technique Analytics, in a press assertion.

Xiaomi’s development has additionally been assisted by the demise of Huawei, which continues to vacate the European market after its telephones misplaced entry to Android and Google companies in 2019.

In one in all our current critiques of Xiaomi’s {hardware}, trying on the firm’s flagship Mi 11, we had been impressed by the telephone’s worth. “It prices lower than the $799 Galaxy S21 in markets the place it’s offered, however in some ways, it has extra in widespread with the $1,199 S21 Extremely,” famous reviewer Sam Byford. “My largest takeaway from the Mi 11 is that Samsung is fortunate Xiaomi doesn’t promote telephones within the US.”

Maybe, buoyed by its success in Europe, Xiaomi will now be contemplating a US invasion.

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