Xiaomi formally ditching the Mi branding for its premium telephones


Xiaomi has been promoting its merchandise with Mi branding on the abroad market, however it should section out the moniker any more. XDA-Builders first reported the information, after which it was formally confirmed by an organization spokesperson – ranging from Q3 2021, the “Mi” product collection can be merely known as “Xiaomi”; similar to it has been since without end at dwelling in China.

Xiaomi Mix 4
Xiaomi Combine 4

The primary gadgets with the brand new branding had been truly the Combine 4 smartphone and the Pad 5 pill collection, launched on August 10. After the occasion was over, we had our suspicions concerning the rebranding, but it surely took 14 days for the corporate to substantiate what everybody anticipated – Mi is not a factor.

The complete press launch states:

This variation will unify our international model presence and shut the notion hole between the model and its merchandise. This variation could take a while to take impact in all areas.

With introducing the brand new model identification, two distinct product collection will sit beneath the guardian model.

Xiaomi merchandise symbolize the head of expertise and provide a premium expertise.

Redmi merchandise deliver massive innovation at a extra accessible value level and are aimed toward a youthful viewers.

This differentiation can be mirrored in our up to date logos, with each the Xiaomi and Redmi logotypes below the guardian model emblem.

The product collection naming conference — Xiaomi and Redmi — may also be utilized to our ecosystem and IoT merchandise over time.

Xiaomi officially ditches Mi branding for its products

Beforehand, a Xiaomi GM has confirmed the bodily Mi Shops will now be known as “Xiaomi Shops”, and we count on the announcement to be made official through the September 15 occasion when the 11T collection may arrive with 120W quick charging, flagship chipsets and 120 Hz screens.



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