What do brokers need from brokerage expertise? @properties Christie’s Worldwide Actual Property investigates


@properties Christie’s Worldwide Actual Property has launched the findings of a brand new survey centered on brokerage expertise. The outcomes are primarily based on the responses of greater than 500 @properties Christie’s Worldwide Actual Property brokers who, above all, expressed the important significance of expertise within the subject.

Expertise ranked because the No. 1 most necessary attribute of an actual property company, adopted intently by fee splits, then tradition and coaching sources. However the usage of tech platforms shouldn’t be all the time so easy. Ninety-three p.c of respondents highlighted that integration is vital when implementing expertise. The bulk prefers an all-in-one system, versus a number of apps from completely different firms.

If a brand new piece of expertise is already built-in right into a system that an agent is acquainted, 80% of respondents stated that they’re very possible to make use of it; simply 16% expressed a willingness to make use of expertise exterior of their system. On high of that, 30% of respondents stated they aren’t possible to make use of a tech instrument from exterior of their brokerage’s present choices.

These outcomes might not sound stunning to most readers, however the survey from @properties Christie’s Worldwide Actual Property additionally breaks down which tech options brokers worth most: Ease of use was ranked No. 1 by 34% of respondents.

When particularly requested which @properties Christie’s Worldwide Actual Property tech instruments are most unusual, the corporate’s Digital Itemizing Presentation ranked the very best, adopted by the Interactive Comparative Advertising and marketing Evaluation. On the similar time, the Digital Administration System and Buyer Relationship Administration system have been recognized as essentially the most useful instruments.

In a press launch, @properties Christie’s Worldwide Actual Property Government Vice President of Innovation and Schooling Kevin Van Eck commented on the findings of the brand new survey. “Expertise is important to the work we do, but it surely solely works when brokers are comfy utilizing it – so in the event you’re going to put money into proptech, it’s important to have a plan in place to maintain your brokers engaged and educated on an ongoing foundation,” he stated. “It’s clear from this survey that brokers don’t wish to have to leap from system to system to run their enterprise. Ideally, brokerages ought to supply brokers tech instruments that work collectively.”



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