Mahindra to launch Scorpio early subsequent yr, eyes numero uno spot in SUV section


Driving on the success of their latest mannequin launches, homegrown auto majors Mahindra & Mahindra and Tata Motors want to additional strengthen their product portfolios in 2022.

Each corporations are additionally methods to deal with the semiconductor scarcity in a greater method subsequent yr in order that the impression on the manufacturing is minimal.

“We need to be the primary participant within the core SUV section, and the success throughout our product portfolio together with the all new Thar, XUV300, Bolero Neo and the unprecedented response we have now obtained for XUV700 is a sign that we’re heading in the right direction,” Mahindra & Mahindra (M&M) Govt Director (Auto & Farm Sectors) Rajesh Jejurikar instructed PTI in an interplay.

The corporate has already introduced the launch of 13 new merchandise by 2027, he added.

“The subsequent in line is the brand new Scorpio, which ought to come out subsequent yr, which can be our speedy focus,” Jejurikar famous.

The automaker has seen a robust demand rebound, particularly for core, genuine and differentiated merchandise, he acknowledged.

“Whereas the present indications are constructive, total the PV business subsequent yr might want to proceed to handle points associated to commodity worth inflation, elevated freight prices and provide chain disruption,” Jejurikar stated.

Whereas noting that the chip scarcity is a world problem affecting a number of industries, he acknowledged that whereas the state of affairs has definitely improved over the previous couple of months, it nonetheless stays very dynamic.

“We’re carefully monitoring the state of affairs and doing the very best to handle it within the short-term,” Tata Motors President (Passenger Car Enterprise Unit) Shailesh Chandra acknowledged that the corporate is taking definitive actions within the close to time period to mitigate the results of the availability chain impediments by way of an agile, multi-pronged method to handle provide bottlenecks and drive its financial savings program way more effectively.

“In parallel, we proceed to progress our future-fit initiatives of reworking buyer expertise digitally and strengthening our lead in sustainable mobility,” he famous.

Chandra famous that in 2021, the corporate stored its New Ceaselessly portfolio refreshed with the launch of the Darkish vary, Tiago NRG, the Safari #Gold.

“We additionally launched India’s first sub-compact SUV – the Punch, which has been obtained very properly. This yr we recorded a decade-high sale in passenger automobiles and delivered the highest-ever quarterly gross sales in electrical automobiles. We’re certain to have a really extensive attraction throughout client segments, which can be mirrored in our market share (YTD FY22) of 11 per cent, up from 7.1 per cent, in the identical interval final yr,” he acknowledged.

Main the EV entrance, Tata Motors has made an incredible progress with over 75 per cent market share and additional mainstreamed the section with the launch of the Tigor EV, within the passenger EV section and the XPRES-T EV for the fleet section, Chandra stated.

“The main target this yr has been to maintain the purchasers engaged as we ramped up manufacturing by fastidiously addressing provide aspect challenges to satisfy the demand,” he added.

Jejurikar famous that 2021 has been an necessary yr for M&M.

“We had put in place a method earlier within the yr, which was aimed toward reigniting worth creation and accelerating core development for the corporate. We had determined that we are going to concentrate on bringing to market genuine SUVs with an unmissable presence and adventure-ready capabilities, which is able to assist our prospects ‘Discover the Unimaginable’, which can be our model function,” he acknowledged.

Jejurikar famous that the corporate can be seeking to be the chief within the LCV area.

“We can be engaged on consolidating our market share and we have now a robust pipeline of merchandise that we are going to be engaged on to convey to market. In final mile mobility (LMM), we’re aiming to be the primary participant in electrical three-wheelers and our focus subsequent yr can be on rising our gross sales and repair community, ramp up capability and work on forging strategic partnerships,” he acknowledged.

This story has been printed from a wire company feed with out modifications to the textual content. Solely the headline has been modified.

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