Mahindra Thar launch in Australia halted after Jeep strikes court docket over design


Jeep and Mahindra are locked in a authorized battle over Thar’s design which the US carmaker claims to be a replica of its Wrangler SUV.

By :
HT Auto Desk

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Up to date on:
13 Could 2021, 09:07 AM

Mahindra Thar launch in Australia halted after Jeep moves court over design.
Mahindra Thar launch in Australia halted after Jeep strikes court docket over design.

Mahindra and Mahindra has delay its plans to launch the Thar SUV down underneath after US-based carmaker Fiat Chrysler, which owns the Jeep model, determined to maneuver court docket in Australia.

Your complete authorized tangle is over claimed design infringement by Mahindra. Jeep claims the design of the Thar is a replica of its fashionable off-road SUV Wrangler. Fiat had issued a press release alleging Mahindra is attempting to ‘cross off their Thar as a Jeep Wrangler’.

“FCA firmly believes that Mahindra is in search of to deliberately infringe the mental property rights of our Jeep model, particularly the Jeep Wrangler. FCA will pursue all obtainable avenues to cease Mahindra from persevering with to make deceptive and misleading representations in relation to our Jeep model, cross off their Thar as a Jeep Wrangler, and infringe our design rights,” the assertion mentioned.

After Fiat Chrylser moved court docket and sought to restrain Mahindra from launching the Thar SUV in Australia, the Indian carmaker determined to name off its plans, no less than for now.

Mahindra issued a press release that learn, “We now have filed our reply within the continuing commenced by FCA towards us. There are not any plans to launch the present mannequin of the Thar in Australia. We would supply sufficient discover to FCA, as is requested, if we have been to launch any future mannequin of the Thar in Australia.”

This isn’t the primary time that the 2 carmakers have run into authorized battles over claimed design infringements. Final yr, Jeep had tried to cease Mahindra from promoting the Roxor SUV within the US, with comparable allegations. The US automobile producer had identified that Roxor’s design was eerily much like a few of the model’s signature components. Jeep mentioned that Wrangler’s boxy physique form, its spherical headlights and entrance grille are distinct to the model.

Nonetheless, Fiat Chrysler had misplaced the US spherical of the authorized battle, after court docket allowed Mahindra to promote the Roxor in Jeep’s house market. The US Worldwide Commerce Fee (ITC) had cleared the decks for Roxor’s sale by saying that its design doesn’t violate Jeep’s mental property rights for the Wrangler.

First Revealed Date: 13 Could 2021, 09:07 AM IST



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