Mahindra Companions with Stewart-Haas Racing


‘Official Tractor of Powerful’ To Function an Anchor Sponsor for NASCAR Cup Sequence Driver Chase Briscoe and No. 14 Group

Mahindra Additionally Joins Briscoe for 36th Annual Chili Bowl Nationals

SPEEDWAY, Ind. (Dec. 10, 2021) – Mahindra Ag North America has joined Stewart-Haas Racing (SHR) as an anchor sponsor for its No. 14 NASCAR Cup Sequence group and driver Chase Briscoe starting with the 2022 season.

The multiyear partnership with the championship-winning NASCAR group co-owned by NASCAR Corridor of Famer Tony Stewart and industrialist Gene Haas will characteristic Mahindra Tractors, a model of Mahindra Ag North America, on Briscoe’s No. 14 Ford Mustang for almost all of the NASCAR Cup Sequence schedule. The red-and-black No. 14 Mahindra Tractors Ford Mustang will debut within the non-points Busch Gentle Conflict on the Coliseum Feb. 5-6 in Los Angeles earlier than returning to motion for the standard begin of the season with the 64th working of the Daytona 500 Feb. 20 at Daytona (Fla.) Worldwide Speedway.

Houston-based Mahindra Ag North America is a part of Mahindra Group’s Automotive and Farm Sector, the No. 1 promoting farm tractor firm on this planet, primarily based on volumes throughout all firm manufacturers. Mahindra presents a variety of tractor fashions from 20-125 horsepower, implements and the ROXOR side-by-side. Mahindra farm gear is engineered to be straightforward to function by first-time tractor or side-by-side house owners and heavy responsibility to sort out the powerful jobs of rural dwelling, farming and ranching. Metal-framed Mahindra Tractors and side-by-sides are perfect for prospects who demand efficiency, reliability and luxury at an awesome worth. Mahindra sellers are unbiased, family-owned companies situated all through the U.S. and Canada.

“NASCAR, Stewart-Haas Racing and Mahindra’s shared values kind a robust platform for us to attach with present and potential prospects. Our partnership with SHR supplies a chance to inform our story to the broad viewers of NASCAR followers who benefit from the open air and dealing their land,” stated Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America.

“Chase Briscoe and Tony Stewart are relatable males of nice character who’ve labored laborious to get the place they’re immediately. Like our sellers, they’ve a troublesome work ethic and the drive to achieve success. We’re proud to have them representing the model. In actual fact, Tony is already a Mahindra proprietor and has been placing his 5145 tractor to good use on his ranch in Indiana,” Popli added.

Briscoe simply accomplished his first 12 months within the NASCAR Cup Sequence and the 26-year-old from Mitchell, Indiana, handily received the rookie-of-the-year title driving the No. 14 HighPoint.com Ford Mustang for SHR.

“The NASCAR Cup Sequence is the hardest racing I’ve ever been part of. It’s so aggressive,” Briscoe stated. “I discovered a lot this 12 months and I actually can’t wait to use all of it subsequent season.

“I’m extremely honored to symbolize Mahindra Tractors and all of its sellers. We each need to proceed to develop and carry out – me on the racetrack and Mahindra within the market. It’s a real partnership that’s helpful to each of us.”

Previous to being promoted to the NASCAR Cup Sequence, Briscoe competed within the NASCAR Xfinity Sequence the place he received a series-high 9 races in 2020

“Chase has earned his spot within the Cup Sequence,” stated Stewart, a fellow Hoosier from Columbus, Indiana, who lives on a 414-acre unfold. “He was relentless. Anytime he was challenged, he by no means backed down, and that’s the best way it’s a must to be at this degree.

“Chase is only a actually laborious employee. He’s earned every thing that’s come his method after which made essentially the most of every alternative. That’s what has all the time impressed me about him, and I believe that’s what impressed Mahindra Tractors. They’re a very good match. This can be a very rewarding partnership and I’m proud to be a Mahindra buyer.”

Briscoe is a third-generation racer whose profession started on filth tracks in and round Indiana. Stewart raced with Briscoe’s dad, Kevin, in USAC dash vehicles and in non-wing vehicles, and he watched Chase come up by means of the open-wheel ranks of dash vehicles and midgets on his option to NASCAR, simply as Stewart did within the mid-Nineteen Nineties on his option to INDYCAR after which NASCAR.

“In terms of the 14 automotive, I clearly have a ardour for having filth drivers behind the wheel,” Stewart stated. “It’s particular, but in addition sensible. With the decrease horsepower bundle they’ve within the Cup Sequence, it’s a must to run these vehicles loads freer, and I believe that fits a driver with a mud background.”

Briscoe will return to his dirt-track roots Jan. 10-15 throughout the 36th annual Chili Bowl Nationals on the Tulsa (Okla.) Expo Raceway contained in the SageNet Middle. Mahindra Tractors would be the major sponsor of Briscoe’s No. 5 midget.

“Grime-track racing makes me a greater Cup Sequence driver,” stated Briscoe, who will make his eighth Chili Bowl look in 2022. “It forces you to adapt. It’s a must to run totally different traces to get essentially the most out of your automotive and it’s a must to do it rapidly.

“After I received my first Xfinity Sequence race on the Roval at Charlotte, I drove it like a mud monitor. I made certain to not spin the rear tires to the place I used to be good on the finish of a run. Operating the Chili Bowl is enjoyable, nevertheless it additionally retains you sharp. It’ll be an effective way to kick off our first season with Mahindra Tractors.”

Briscoe’s first time behind the wheel of a racecar got here in 2001. Driving 1 / 4 midget, he received his first warmth race after which received the characteristic occasion later that night. Briscoe moved on to mini sprints and when he was 13, stepped right into a 410 dash automotive the place, in his first race, completed 10th in a 40-car discipline. In a rookie season that noticed 37 begins, Briscoe racked up eight top-five and 17 top-10 finishes, together with a win within the final race of the season the place he broke NASCAR Corridor of Famer and four-time NASCAR Cup Sequence champion Jeff Gordon’s file because the youngest individual to win a 410 dash automotive race.

Briscoe continued to race 410 dash vehicles within the Midwest and folks started to take discover. Quickly, the swap from dash vehicles to inventory vehicles was on. Cunningham Motorsports employed Briscoe in 2016 to pilot its No. 77 Ford for a full-time drive in ARCA. Briscoe responded by successful six races and the championship by a whopping 535 factors.

Briscoe has thrived in his transition to NASCAR, which was boosted by that ARCA title. He superior to the NASCAR Tenting World Truck Sequence in 2017, incomes 4 poles and successful the season-ending Ford EcoBoost 200 at Homestead-Miami Speedway. Ten top-five and 14 top-10s allowed Briscoe to make the playoffs, end sixth in factors and rating the collection’ rookie-of-the-year and most-popular-driver awards.

Briscoe parlayed a restricted Xfinity Sequence schedule in 2018 the place he drove for each SHR and Roush-Fenway Racing right into a full-time drive in 2019 for SHR the place he received the rookie-of-the-year title. His stout, nine-win season in 2020 earned Briscoe a well-deserved promotion to the NASCAR Cup Sequence in 2021.

About Mahindra Ag North America:
Mahindra Ag North America (MAgNA) is a part of Mahindra Group’s Automotive and Farm Sector, the No. 1 promoting farm tractor firm on this planet, primarily based on volumes and the one tractor producer on this planet to win the trade’s high two high quality awards – the Deming Utility Prize and the Japan High quality Medal, care of Union of Japanese Scientists and Engineers. Mahindra serves the agricultural and rural life-style prospects in the US and Canada by partnering with a community of independently owned dealerships. Houston, Texas, primarily based, MAgNA is a completely owned subsidiary of Mahindra & Mahindra Ltd. and started promoting tractors within the USA in 1994. To be taught extra about Mahindra Ag North America, please go to us on-line at MahindraUSA.com and on social at Fb, Twitter, Instagram and YouTube.

About Stewart-Haas Racing:
Stewart-Haas Racing is the title-winning NASCAR group co-owned by three-time NASCAR Cup Sequence champion Tony Stewart and Gene Haas, founding father of Haas Automation – the biggest CNC machine instrument builder in North America. The Kannapolis, North Carolina-based group has received two NASCAR Cup Sequence titles, one NASCAR Xfinity Sequence championship and greater than 90 NASCAR races, together with such crown-jewel occasions because the Daytona 500, Brickyard 400 and Southern 500. For extra data, please go to us on-line at StewartHaasRacing.com and on social at Fb, Twitter, Instagram, TikTok, YouTube and LinkedIn.

-SHR-

 





Supply hyperlink