Indian River Pageant broadcasts full model refresh, new competition title

KENSINGTON, P.E.I. — The Indian River Pageant has undergone a full model overhaul to higher symbolize the mandate of the music competition.

In a March 15 launch, the competition’s board of administrators introduced the competition will now be often known as the Below the Spire Music Pageant.

Members of the competition’s board have lengthy considered altering the title of the historic competition to higher symbolize the group’s mandate–presenting high quality music to spotlight the great thing about historic St. Mary’s Church whereas serving to restore the venue.

Organizers additionally famous the previous title didn’t clearly point out the occasion was a music competition.

The choice to rebrand additionally got here following issues from visiting artists relating to the previous title not reflecting an consciousness or respect for various cultures.

The Indian River Festival has announced a full brand refresh and new festival name, the Under the Spire Music Festival.  - Contributed
The Indian River Pageant has introduced a full model refresh and new competition title, the Below the Spire Music Pageant. – Contributed

Funding by the Central Improvement Company and the Atlantic Canada Alternatives Company helped the competition rent an expert inventive crew to assist develop an entire new model for the competition.

Dean Perry, chair of the rebranding committee, stated the method was lengthy however value it ultimately.

“We brainstormed, mentioned, debated (and) disagreed,” stated Perry. “However we uncovered the true coronary heart of the competition and unanimously agreed on a beautiful new title and look.”

Pageant inventive director Robert Kortgaard stated the brand new recent look and the upcoming competition season is an ideal storm to be welcoming again guests for the a hundred and twentieth anniversary of the St. Mary’s Church.

“For over 20 years, we’ve had a grand time presenting very good Canadian and internationally famend artistry inside the heat, welcoming hospitality of the local people, and we are able to promise a wonderful future with magical music underneath the spire of our award-winning, acoustically splendid venue,” stated Kortgaard. “We are able to’t wait to get the season began, and we sit up for welcoming you to a novel competition expertise on stunning P.E.I.”

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