Festivals and Us- The New Indian Specific


India is a land of many cultures and we take pleasure in our wealthy heritage. An integral a part of this tradition are our festivals. Whatever the competition, be it Diwali, Holi, Christmas or Eid, the celebrations are stuffed with pomp, glitter and grandeur. These festivals unify us and assist reinforce our id as half of a bigger group.

Over time, there’s a rising notion that the festivals aren’t the identical anymore. The way in which we rejoice has modified and so they have misplaced the ‘appeal’. It’s value understanding if that is actually so. Again within the Nineteen Eighties, after I was in my teenagers, rising up in Bhopal, competition celebrations had a distinct look. Carrying new garments on festivals, particularly Diwali, Eid and Christmas, was a significant exercise.

Material can be purchased months prematurely to be stitched by the neighbourhood tailor. After a number of becoming periods, there was an indelible thrill in carrying the brand new outfit on the massive day.

The largest attraction of the festivities was meals. We loved having a wide range of do-it-yourself sweets and savouries, together with many made particularly throughout festivals. We might subsequently change these delicacies with neighbours and associates.

The opposite in style ‘household’ ritual throughout festivals was procuring. Other than many small devices and objects being bought, individuals would save for months, make advance bookings for a automotive, bike, TV and different costly devices, and have it delivered across the competition time.

Now, nevertheless, issues are completely different. With thousands and thousands of choices obtainable on-line, carrying new garments at a competition will not be as thrilling. The choicest of sweets can be found all by means of the yr, simply residence delivered.

One needn’t anticipate Diwali to have gujiyas or for Eid to have seviyan or for Christmas to have plum cake. Whereas procuring nonetheless occurs throughout festivals, with a variety of e-commerce websites and malls providing reductions around the yr, there is no such thing as a dire want to attend for a competition to make the acquisition. 

A brand new pattern throughout festivals is to go on a trip throughout the competition holidays. Individuals want simply working away from the sweets, ornament, procuring and the socialising stress altogether. Whereas all these developments could be attributed to generational change and affect of expertise and social media, there are critiques, who query the celebration.

Be it the well being critic questioning the overload of sweets, the environmentalist making noise in regards to the Diwali fireworks, the water conservationist criticising water wastage in Holi or the nationalist questioning the usage of Chinese language made ornament lights; voices are raised on many elements of celebration. Because of digital and social media, these opinions get broadly shared. 

Within the overarching wave of consumerism and the domineering affect of expertise, the important thing level is why we rejoice the competition and never how.

In actuality, the festivals haven’t modified, individuals’s attitudes have. Individuals select their very own approach to rejoice and don’t really feel the necessity to align with the plenty. So long as the core material of the society will not be disturbed and the essence of the competition will not be misplaced, we must always modify and adapt to the altering instances.

(The author is a startup evangelist, writer and blogger and could be contacted at hetal.sonpal@gmail.com)



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